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Mirror, mirror on the web… what story are you telling?
You don’t need a five-page website to have a digital presence.
You’ve got a link-in-bio, a pinned post, maybe a Google Doc that’s doing more heavy lifting than it should.
But even those simple pieces?
They’re mirrors. People are looking in.
If your digital reflection doesn’t match who you are now, you’re making it harder for dream clients to find you—and harder for yourself to move forward.
This isn’t spring cleaning. It’s a strategic realignment before the new financial
Jo Draper
7 hours ago3 min read


The one with the cider, the sea otters in Alaska, and the slot machine win
From rosemary fries in Seattle to Reindeer Farts in Alaska (the cocktail, not the wildlife), our dotted adventure took us from glaciers to Vegas slot machines. This isn’t a business blog - it’s a postcard from the edge of comfort zones and into the kind of magic that only travel delivers. Grab your tea, your snacks, and take five minutes to escape with me.
Jo Draper
Jun 95 min read


What your website is missing - building a Digital Castle that converts
Your website shouldn’t be a brochure. It shouldn’t be a holding page. It definitely shouldn’t be a glorified business card floating in the void of the internet.
Jo Draper
Jun 25 min read


Time management spells - how to get more done with less stress
Let’s get one thing straight: You don’t need a better planner. You need a better relationship with time. Because if you’re constantly...
Jo Draper
May 125 min read


Decluttering the chaos - organising your digital space
If your desktop’s a dumping ground and your folders are a digital maze, this one’s for you. Organising your digital space isn’t about being neat - it’s about making your business easier to run. Clear files, calm brain, better decisions. This blog walks you through how to declutter without the drama, so your systems finally feel like support, not stress.
Jo Draper
May 53 min read


Creating a community that feels like home
Are you creating a community that feels like home? Ready to start? Let's jump in together.
Jo Draper
Apr 283 min read


The One with the Las Vegas bus rant
The bus was jam-packed - squashed in like sardines packed - but that didn’t stop the driver from picking up more passengers.
Jo Draper
Apr 242 min read


Storytelling MAGIC - how to use your story to build connection
Are you using storytelling MAGIC to build connection? If not, let's explore and see why you should.
Jo Draper
Apr 213 min read


Why connection is the most underrated business tool
Your systems mean nothing if no one feels connected to you. Your audience doesn’t want another ‘expert’ - they want a human who sees them.
Jo Draper
Apr 73 min read


The role of boundaries in building a thriving business
We all struggle with boundaries, but we need to protect them for ourselves and our business.
Jo Draper
Mar 314 min read


The one with the Jury Service: why your business needs a backup plan
If you can't work for whatever reason, would your business survive?
Jo Draper
Mar 244 min read


Using your energy in business: lessons from my Manifestor energy
Your business shouldn't be an energy drain but a reflection of how you work best.
Jo Draper
Mar 174 min read


Money mindset MAGIC: shifting from scarcity to abundance
An abundant business isn't about high revenue. It's about freedom, which lets you breathe, create, and enjoy what you've built.
Jo Draper
Mar 105 min read


The invisible ceiling: breaking free from limiting beliefs about success
The invisible ceiling isn’t real - but your limiting beliefs are. Time to smash through and redefine success your way.
Jo Draper
Mar 34 min read


The MAGIC of colour: choosing colours that align with your energy
When it comes to your brand, colour isn't just a design choice – it's your first handshake with your audience. It speaks before you do,...
Jo Draper
Feb 105 min read


The MAGIC Framework - simplify your business and let it sparkle ✨
Transform chaos into clarity with the MAGIC Framework - simplify your business, align with your goals, and let it sparkle. ✨
Jo Draper
Jan 133 min read
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