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Mirror, mirror on the web… what story are you telling?
You don’t need a five-page website to have a digital presence.
You’ve got a link-in-bio, a pinned post, maybe a Google Doc that’s doing more heavy lifting than it should.
But even those simple pieces?
They’re mirrors. People are looking in.
If your digital reflection doesn’t match who you are now, you’re making it harder for dream clients to find you—and harder for yourself to move forward.
This isn’t spring cleaning. It’s a strategic realignment before the new financial
Jo Draper
7 hours ago3 min read


How to build a digital vault that sparks creativity
A cluttered digital space will strangle your creativity faster than any blank page. This week, we're breaking down how to build a digital vault that supports your flow, sparks ideas, and finally gets all those templates, workflows, and genius drafts out of your brain (and into a system that works).
Jo Draper
May 264 min read


The One About Planning a Trip to Alaska
Planning an $11,000 Alaska cruise taught me this: dream trips and dream businesses don’t run on vibes. They run on systems. From visa checks to budget buffers, every step was supported by a plan. The same is true in business, because without clear workflows, you’re winging it. This blog breaks down how travel prep mirrors business strategy (and why you always pack a hoodie).
Jo Draper
May 193 min read


Time management spells - how to get more done with less stress
Let’s get one thing straight: You don’t need a better planner. You need a better relationship with time. Because if you’re constantly...
Jo Draper
May 125 min read


Decluttering the chaos - organising your digital space
If your desktop’s a dumping ground and your folders are a digital maze, this one’s for you. Organising your digital space isn’t about being neat - it’s about making your business easier to run. Clear files, calm brain, better decisions. This blog walks you through how to declutter without the drama, so your systems finally feel like support, not stress.
Jo Draper
May 53 min read


Creating a community that feels like home
Are you creating a community that feels like home? Ready to start? Let's jump in together.
Jo Draper
Apr 283 min read


The One with the Las Vegas bus rant
The bus was jam-packed - squashed in like sardines packed - but that didn’t stop the driver from picking up more passengers.
Jo Draper
Apr 242 min read


Storytelling MAGIC - how to use your story to build connection
Are you using storytelling MAGIC to build connection? If not, let's explore and see why you should.
Jo Draper
Apr 213 min read


Why connection is the most underrated business tool
Your systems mean nothing if no one feels connected to you. Your audience doesn’t want another ‘expert’ - they want a human who sees them.
Jo Draper
Apr 73 min read


The role of boundaries in building a thriving business
We all struggle with boundaries, but we need to protect them for ourselves and our business.
Jo Draper
Mar 314 min read


The one with the Jury Service: why your business needs a backup plan
If you can't work for whatever reason, would your business survive?
Jo Draper
Mar 244 min read


Using your energy in business: lessons from my Manifestor energy
Your business shouldn't be an energy drain but a reflection of how you work best.
Jo Draper
Mar 174 min read


Money mindset MAGIC: shifting from scarcity to abundance
An abundant business isn't about high revenue. It's about freedom, which lets you breathe, create, and enjoy what you've built.
Jo Draper
Mar 105 min read


The invisible ceiling: breaking free from limiting beliefs about success
The invisible ceiling isn’t real - but your limiting beliefs are. Time to smash through and redefine success your way.
Jo Draper
Mar 34 min read


Creating a branding blueprint that stands the test of time
Your brand isn’t a logo - it’s a legacy. Avoid the fluff, break the rules, and build a brand that people feel before seeing it.
Jo Draper
Feb 244 min read


The one where Scruff refuses to eat from a bowl
Scruff won’t touch his dinner in a bowl, but put it in a plastic bag? He’s all in. Same food, different packaging. Branding works the same.
Jo Draper
Feb 202 min read


Finding your brand voice: speak like you, not a template
There’s a pandemic in online business, and it’s not another Canva folder named Final_Final_V3 (though, let’s be honest, we’ve all been...
Jo Draper
Feb 174 min read


The MAGIC of colour: choosing colours that align with your energy
When it comes to your brand, colour isn't just a design choice – it's your first handshake with your audience. It speaks before you do,...
Jo Draper
Feb 105 min read


Your MAGIC is enough - own it, grow it, share it.
Your MAGIC is enough. Learn how to build confidence by owning your unique brilliance, taking bold steps, and celebrating your wins.
Jo Draper
Jan 274 min read
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