EOFY? Tell me about it, stud
- Jo Draper
- Jun 30
- 3 min read
The last week of June rolls in. Suddenly, you’re bombarded:
Spreadsheets. EOFY offers. Tax checklists. All the things you “should” be sorting before the clock ticks over.
But here’s the bit no one tells you:
EOFY isn’t about admin. It’s about energy.
It’s not about what you need to wrap up.
It’s about how you want to step forward.
Because when 1 July hits, you’re not starting from zero.
You’re stepping into the next chapter of your business, and how you prepare your digital space this week sets the tone for everything that follows.
This isn’t Spring cleaning. It’s a makeover montage
EOFY isn’t meant to be dry. It’s meant to be dynamic.
Forget spreadsheets for a moment. Think about spotlighting.
Your digital space isn’t an online filing cabinet. It’s a castle. A studio. A vibe.
If you want to own this next financial year, your digital reflection needs to keep up.
Ask yourself:
What’s ready to be seen?
What needs more boldness, more clarity, more YOU?
If you’ve spent the past six months “getting ready," this is your cue to stop.
No more behind the scenes. No more tweaking the template.
It’s time to show up.
Ditch the pink cardigan energy
If your digital space still whispers “maybe”…
If your link-in-bio or Etsy banner or welcome sequence still plays it safe…
If your homepage headline sounds like every other business in your niche…
It’s time to crank it to HELL YES.
That dusty lead magnet you haven’t loved in ages? Archive it.
That old “work with me” blurb from two pivots ago? Rewrite it.
That about section that reads like a LinkedIn profile? Scrap it and start again.
Your next clients want to see where you’re going, not where you’ve been.
Your Sandra Dee moment starts now
Remember the end of Grease?
Sandy struts in. Leather pants. Big hair. Bigger energy. The world shifts.
She doesn’t become someone else.
She simply stops shrinking. Stops waiting. Stops holding back.
That’s the moment you get to create for your business - this week.
No more diluted bios. No more dusty Canva graphics. No more “maybe when I’m more ready.”
You’re ready now.
What would your Sandra Dee moment look like in your digital space?
Think:
→ A bold new headline on your Etsy shop
→ A pinned post that speaks directly to your DREAM client
→ A welcome email that sounds like YOU, not what you think you should write
→ A link-in-bio that’s a clear, confident path - not a muddle of half-finished links
You don’t need more tools. You need more alignment
It happens every year:
Solopreneurs get to EOFY and decide they need… another system. Another platform. Another planner.
But the truth is:
You don’t need more tech. You need more alignment.
Like Sandy didn’t need a new voice - she needed the guts to own the one she already had.
Your digital space isn’t broken.
It’s waiting for you to show up in it with conviction.
Make it a scene
If you want this EOFY shift to stick, don’t treat it like admin.
Treat it like a scene. A vibe. A power move.
Set the mood:
Blast a playlist that makes you feel unstoppable (Grease soundtrack encouraged)
Pour your drink of choice
Open your laptop like it’s opening night
Then choose your moves:
→ Rewrite your welcome email
→ Update your link-in-bio to match your top offer
→ Pin fresh content that speaks to who you are becoming
→ Archive anything that doesn’t match your next chapter
→ Shift your Etsy shop visuals to reflect your current energy
→ Schedule that “new era” announcement post or email
These aren’t chores. They’re rituals. Each one locks in a signal: I’m ready for what’s next.
EOFY reflection prompts
Before you hit publish on the new version of you, ask:
What story do I want my digital space to tell - starting now?
Which parts of my space feel exciting? Which parts feel heavy?
What one action would make me feel more aligned going into Q3?
Where am I still holding back - and why?
Take five minutes. Be honest. Then move.
Your next move
You’ve got the strut.
Now give your digital presence the visuals to match.
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Because next year’s energy starts now, and you are not walking into it in beige.
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