Mirror, mirror on the web… what story are you telling?

Jo Draper
Jun 23
3 min read

For the dreamers, doers, and digital builders still laying their first bricks.

You don’t need a five-page website to have a digital presence.

You’ve got a link-in-bio, a pinned post, maybe a Google Doc that’s doing more heavy lifting than it should.

But even those simple pieces?

They’re mirrors (and people are looking in).

So let’s get brutally honest:

What does your digital reflection say about you?

Is it even close to who you are now?

Your digital space is a mirror, not a moodboard. Are you telling the right story?

You don’t need it to be fancy.

You do need it to be honest.

Many people treat their digital spaces like Pinterest boards: nice vibes, cute fonts, maybe a cheeky quote or two.

But vibes don’t pay the bills - and “aesthetic” doesn’t convert.

If your Linktree still lists offers you’ve mentally divorced…

If your Insta bio says “VA” but your heart’s shouting “Creative Strategist”...

If your freebie still targets a niche you wouldn’t work with for all the coffee in Melbourne…

We’ve got a clarity problem, not a tech one.

Your online presence is how your future clients meet you. It’s their first impression - and you don’t get a second one.

Are you telling stories so your DREAM clients know who you are and what you're about?

Why do we cling to old pages and past titles?

Let’s call it what it is: safety.

Old assets = proof we tried. They meant something once.

But meaning doesn’t equal momentum.

Sometimes we hang on because:

We’re “not quite ready” to claim the new version yet.
We don’t want to lose the SEO juice (even though… no one’s clicking).
We don’t know what to replace it with, so we keep what’s there.

But hanging onto a past identity online is like showing up to a party in your ex’s hoodie.

Uncomfortable. Unclear. Confusing for everyone involved.

False reflections cost you real clients

Here’s the thing: your next client doesn’t need you to have it all figured out.

They need to know who you are now, not last year’s version of you with recycled buzzwords and a default Canva colour palette.

Misalignment doesn’t just feel messy - it shows up in your conversions.

If your posts point to a “next step” that no longer exists, people don’t take any steps at all.

If your services list is vague, people assume you’re not serious.

If your IG grid shows chaotic pivots, half-finished projects, and a bio that says “✨multi-passionate✨” with no call to action - you're making them do all the work to figure you out.

Spoiler: They won’t.

Not ready for a website? Cool. But you still have a mirror.

Let’s get specific.

Here’s where people are checking their reflection of you:

Your link-in-bio Does it still link to that freebie you made during your “hustle era”? Is the top link the thing you want people to buy or book?
Your Etsy banner + bio Does your shop still speak to the person you were when you first opened it? Or does it need to evolve with your current creative voice?
Your pinned Instagram posts What are they saying about you? Are they a random collage or a strategic welcome mat?
Your email footer Add a current link to your top offer. Add a short sentence about what you do now. Make it stupidly simple to take the next step.
Your lead magnets / opt-ins Still proud of it? Great. If not, archive it. A strong “no longer available” is better than a silent cringe.

You don’t need a castle.

But even your cabin in the woods should have a front door that makes people want to knock.

Your Scribbled self-audit

Set a timer for 20 minutes. Choose one of the following:

Review your link-in-bio: is it aligned with your current offers?
Read your Instagram bio out loud: does it feel like something you’d say today?
Skim your freebie/lead magnet: still proud? Still relevant?
Google yourself: what comes up? What feels outdated?