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Creating a branding blueprint that stands the test of time
Your brand isn’t a logo - it’s a legacy. Avoid the fluff, break the rules, and build a brand that people feel before seeing it.
Jo Draper
Feb 244 min read


The one where Scruff refuses to eat from a bowl
Scruff won’t touch his dinner in a bowl, but put it in a plastic bag? He’s all in. Same food, different packaging. Branding works the same.
Jo Draper
Feb 202 min read


Finding your brand voice: speak like you, not a template
There’s a pandemic in online business, and it’s not another Canva folder named Final_Final_V3 (though, let’s be honest, we’ve all been...
Jo Draper
Feb 174 min read


The MAGIC of colour: choosing colours that align with your energy
When it comes to your brand, colour isn't just a design choice – it's your first handshake with your audience. It speaks before you do,...
Jo Draper
Feb 105 min read


Why your brand isn't a logo - and never was
Why your brand isn’t a logo | build a brand that connects
Jo Draper
Feb 33 min read
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