“Anyone can cook… but only the fearless can be great.” - Ratatouille
In this blog, let’s chat about what makes YOU the best at what YOU do?
We will look at:
Why we do what we do;
What our DREAM clients see in us;
How we can use this in our business.
Why do we do what we do?
We all have our own story of why we do what we do and I want to share a story about my good friend and former employer, Kay.
I was a legal secretary/trainer for the best part of 20+ years and had a great job (eventually) with an amazing and strong woman called Kay.
I must say I had to kiss a lot of frogs (some of the bosses were more like toads, if I can be honest with you!) before I found her!!
She taught me that anyone can start and grow at any age.
Kay was already in her 40s when she became part of the firm I was with and I was told (before interviewing) that she could be a b**tch. Well, I don’t know about you, but I like to make my own decisions and I had been working for a tyrant up to that point.
We very quickly became a great team and extremely good friends (we are still friends albeit on Facebook only now as I live across the other side of the world!).
She climbed up the legal ladder within a couple of years and I was by her side for the whole thing - the confidentiality, the money, everything. Nothing was not seen through my eyes in her journey to become a partner in the firm.
When I eventually left to pursue a different career (that’s definitely for another story), I took the lessons and learning from her and helped myself to grow into the woman I am today.
I’m not saying there weren’t tough times - there were definitely many of those. Some days, it can still be tough but learning from a strong and independent woman was, for me, life-changing.
She made a huge impact on my life (whether she knows it or not - maybe I’ll send her this blog post?).
I saw that it was OK to be strong and to be blunt (at times). I saw that this behaviour came with kindness and love.
Kay taught me that friendships can come from working together (and you can even have many drunken nights together - that’s definitely for another day!!)
When I think of why I do what I do, I cannot help but think about my journey over the years and how it has helped mould me into the person I am, how I interact with people, including my DREAM clients and the joy it brings me to be happy, have fun and make magic.
What our DREAM clients see in us?
That brings me to the next point - looking at ourselves through someone else’s eyes - have you ever done this?
We go through our days in our business at our own pace. If you’re like me, you work from home by yourself and hardly see another person (apart from your family) for weeks if you don’t go out of the house.
How can we see ourselves through our DREAM clients’ eyes?
The way I like to think about this is what are your current clients saying about you? Have you asked for reviews or testimonials from anyone?
If you are new to business but you’ve had employment elsewhere, what happened at your performance reviews? What was the positive feedback that you received? How did it make you feel?
When we get positivity and love from our DREAM clients (or even our employer or family), it increases the dopamine and makes us feel all warm and fuzzy (it certainly does for me!).
The next time you want to see yourself from someone else’s point of view, simply ask them. How do I help you? What difference does that make to your life? Why did you choose to work with me?
How we can use this in our business
Let’s look at finding clients. It can quite hard when you are starting out in business, especially if you are a little nervous or anxious about putting yourself out there and ‘selling’.
I want you to know that selling should definitely not be seen as a dirty word.
One of my many amazing mentors once told me that, to sell to someone, you need to explain the benefits, ask a question that has a yes or no answer, provide some more information, ask a question that has a yes or no answer, and finally, give them the price. If you have had multiple yes answers, there is a high probability that they will want to work with you.
If they do say no, ask what is stopping them from working with you right now.
It may not be a no forever, only for now. You can always go back to them within a period of time (ask them what would be suitable for them) and see if they now have the capacity or budget for you to help them in their business.
Please don’t get caught up on chasing followers or getting into the whole ‘spammy mcspammy emails’ on Instagram - it won’t help in the long run.
Learn how to market yourself and your business in an ethical way (there are lots and lots and lots of people who teach this - if you need a recommendation, please let me know and I will be happy to point you in the right direction).
This is one way you can use this in your business. I want you to think about all the ways you can incorporate this learning into your business and what your stories have for your DREAM clients.
What my clients say about working with me
“Jo is absolutely such a delight to work with. Jo knew what I needed before I could even articulate properly what I needed when it came to back end emailing list management. Her experience and quality of work is outstanding, with consistent communication throughout her whole process. Thank you Jo for being such a superstar!” - Nathalie Biviano, Spine Tingling Marriage
Meet your magical Trainer for the 'Not-So-Techy'
Jo Draper is a Gold Coast based Canva Designer and Trainer who specialises in supporting her 'not-so-techy' friends.
She is a creative business owner who brings her inner child to work every day and always has a hint of fun and magic in her day and work.
Jo loves serving business owners on a journey to hit six and seven figures with her 1:1 services as well as courses, workshops and digital products.
Jo shares her knowledge of Canva as well as other tools that she loves for CRM, email marketing and other business systems.
You will usually find a Disney quote in her blog posts as she is quite a fan and loves to create magic from some amazing quotes.
When she is not working, she enjoys Disney and Marvel movies, loves chocolate and listens to audiobooks while walking.
Jo also hosts a podcast called Beautiful Conversations with Jo where she chats about her journey with breast cancer as well as other personal stuff. Check it out here.
Interested in learning how to get started with your Canva designs? Check out Jo's Studio and let her help you create your own fun and magic!
Want to work with me?
If you are a new(er) business owner and you are having issues with learning what platforms you can use for your business, how to use Canva or need some help with your designs, know that you are not alone. I was you and I see you!
My Big Dipper 1:1 session is going to help you get set up with your platform (together), or it’s going to help you learn how to get your social media graphics done on Canva, or it’s going to help you get some ideas on how you can incorporate different things into your business - you get to choose your journey with me.
Big Dipper gives you an hour with me (on Google Meet and it is recorded so you can watch over and over) so you can stop the procrastination and overwhelm and start making forward strides in your business.
My sessions are $125:00 AUD and you can book one (or more) using this link. If you cannot find a session time that suits your time zone, please email me jo@jodraper.au and we can work something out together.