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Mirror, mirror on the web… what story are you telling?
You don’t need a five-page website to have a digital presence.
You’ve got a link-in-bio, a pinned post, maybe a Google Doc that’s doing more heavy lifting than it should.
But even those simple pieces?
They’re mirrors. People are looking in.
If your digital reflection doesn’t match who you are now, you’re making it harder for dream clients to find you—and harder for yourself to move forward.
This isn’t spring cleaning. It’s a strategic realignment before the new financial
Jo Draper
7 hours ago3 min read


Creating a community that feels like home
Are you creating a community that feels like home? Ready to start? Let's jump in together.
Jo Draper
Apr 283 min read


Storytelling MAGIC - how to use your story to build connection
Are you using storytelling MAGIC to build connection? If not, let's explore and see why you should.
Jo Draper
Apr 213 min read


Creating a branding blueprint that stands the test of time
Your brand isn’t a logo - it’s a legacy. Avoid the fluff, break the rules, and build a brand that people feel before seeing it.
Jo Draper
Feb 244 min read


The one where Scruff refuses to eat from a bowl
Scruff won’t touch his dinner in a bowl, but put it in a plastic bag? He’s all in. Same food, different packaging. Branding works the same.
Jo Draper
Feb 202 min read


Finding your brand voice: speak like you, not a template
There’s a pandemic in online business, and it’s not another Canva folder named Final_Final_V3 (though, let’s be honest, we’ve all been...
Jo Draper
Feb 174 min read


The MAGIC of colour: choosing colours that align with your energy
When it comes to your brand, colour isn't just a design choice – it's your first handshake with your audience. It speaks before you do,...
Jo Draper
Feb 105 min read


Why your brand isn't a logo - and never was
Why your brand isn’t a logo | build a brand that connects
Jo Draper
Feb 33 min read
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